I am bullish about the magic that happens when Customer Experience teams work closely with Product & Engineering teams at software companies.

I will always feel grateful that I got to work at Help Scout and learn from some of the best on this topic.

Here’s a quick guide about how the awesome folks at Help Scout (written by Mo McKibbin & her teammates in 2018) about how they streamline bug reports & feature requests so that everyone from the Sales person who talks to a customer for the first time to the engineering who’s squashing a bug is all rowing in the same direction.